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Monday, September 17, 2012

Does Your Novel Have Crossover Appeal?

by Marcy Collier

I happened to come across this article http://www.dispatch.com/content/stories/life_and_entertainment/2012/09/17/sales-worth-smiling-about.html
this morning in the Columbus Dispatch about children's book sales for the fall. It discusses what many of the Route 19 group has been saying over the last two years. The young adult market is strong, especially if your novel has crossover appeal.

Below is a brief excerpt from the article written by Susan Carpenter of the LA Times:

The young-adult category is particularly strong as a result of blockbuster franchises and strong crossover readership. Many young-adult books are read as much by adults as they are by teens.

The stigma of adults “reading down” with children’s titles is gone, said David Levithan, editorial director of Scholastic Press, which also published the Harry Potter series in the United States.
“Adults have no hesitation at all to buy young-adult (books) anymore, so it’s very easy to cross over,” said Levithan, who anticipates high adult readership for The Raven Boys, a mythological paranormal thriller kicking off a four-book series by Shiver trilogy author Maggie Stiefvater, another Scholastic writer.
To check out the full articles, go to:


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