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Wednesday, February 19, 2014
Friday, June 1, 2012
How Creativity Works...or doesn't
Some of his information is familiar to me; like the benefits of surrounding yourself with a mixture of people and sharing ideas, interrupting your focus by taking a break when you are in a rut, or just letting go (when we have become guilty of "constraining our own creativity.") I have skimmed through much of the technical left brain/right brain, alpha wave rhythms and neuroscientific stuff, though I am now saddened as well as terrified to have learned of frontotemporal dementia. What has intrigued me the most have been the anecdotal gems about the invention of the Swiffer by Procter and Gamble, how Nike came up with their "Just Do It' slogan, where the first Barbie Doll came from, and 3M's emphasis on innovation. I was particularly surprised with Pixar's innovative office design, placing all of the employee restrooms in such a central location as to necessitate all employees interacting. "The studio knows that an office in which everyone is interacting is the most effective at generating new ideas, as people chat at the bathroom sink...The secret of Pixar from the start has been its emphasis on teamwork, this belief that you can learn a lot from your coworkers...that's always when the best stuff happens: when someone tells you something you didn't already know..."
Feeling hopeless is one of the most common frustrations of many a creative journey. Even Bob Dylan at one point told his manager he was done writing songs and had nothing else to say. In 1965 he planned to move to Woodstock, leaving his guitar behind, to write a novel. And it was out of his having felt at an end of one phase of his career; after he'd stopped searching, "...an answer arrived...." Lehrer speaks of such tales of insight following an impasse, of eureka moments, how in that lonely Woodstock cabin Dylan found a way to fully express himself. From hopelessness "he rewrote the possibilities of music." "Like a Rolling Stone" was the result.
So there's hope for all of us. Though in the meantime you can act like a 3M employee. If they are struggling (with a difficult technical problem) they are actively encouraged to lie down on a couch by a sunny window, play a game of pinball, or daydream. Sounds creative to me.
Sunday, March 11, 2012
How to Make Your Writing and Editing More Creative, aka, the Power of Blue

It wasn’t a coincidence that Archimedes had his epiphany about buoyancy while taking a bath. There are advantages to not paying attention. When our focus is pulled away and we’re distracted, our unconscious has a chance to make associations between disparate ideas.
As writers, we all know the importance of BIC, or butt in chair. You have to actually get words on paper. But when we hit that wall of creativity, or we need to sift through the ideas we come up with, we need something different. We need distraction and blurriness.
There’s lots of new research that backs up what people have known for a long time. If you’re having difficulty with a difficult plot point or how to make a character more memorable, sleep on it, or take a long, hot shower (check out Jonah Lehrer’s book IMAGINE: HOW CREATIVITY WORKS to be released March 19, or this article in the Wall Street Journal).
But what’s perhaps surprising is that letting ourselves be distracted is even more important to help us discern which ideas are good ones, and which are better left hidden (see here for more on that). Which means that before you take out the editing pen, you need to have time away – the longer the better. And it turns out that this works best if you are happy when you come back to the editing. So just tell your husband (or wife) that you REALLY need to take a week-long trip to the Caribbean to prepare yourself for editing your next best-seller.

Here are a few of my favorite ideas for encouraging creativity, culled and adapted form the WSJ article:
1. Daydream.

4. Surround yourself with blue (red, on the other hand, helps you be more alert). There’s lots of blue water in the Caribbean.
5. Seat yourself outside a 5-foot-square workspace, which helps you internalize the metaphor of thinking outside the box. This actually, really-truly helps. Who knew.
6. Live abroad. I’m thinking that while I may not be able to actually live abroad, I could take a nice long trip to somewhere like, say, Jamaica.I’m off to visit St. Lucia (at least in my daydreams...). I’ll spend the day on the beach daydreaming and surrounded by rich, blue water, dig a huge sand castle while pretending to be seven, then head back to the cabana for a few exotic tropical drinks and a late night of editing while sitting next to a large box.

Monday, July 11, 2011
Entrepreneurship. Creativity. The American Way.
by
Dave Amaditz


